How social shoppers find the perfect purchase Women are looking forward to clicking “submit order” on TikTok and Pinterest, while men are hoping they’ll find their next must-have item on Twitter and Twitch. Digitally immersed Gen Z shoppers are most excited about visual-first social networks like Instagram, TikTok and Snapchat, while Baby Boomers anticipate upping their purchases on Facebook. In 2022, consumers plan on shopping through the platforms where they feel the most comfortable. And just like a physical mall, the more time they spend browsing, the more likely they are to make a purchase. Social media has turned into a digital mall where customers can socialize while they shop by interacting with peers, brands and creators. Whether shoppers are expanding their local purchasing opportunities or engaging in their virtual communities to buy across borders, they’re turning to Facebook Shops, Instagram Shopping, and TikTok Shopping.Īnd social shopping isn’t slowing down-98% of consumers plan to make at least one purchase through social shopping or influencer commerce in 2022. The future of social commerce is already here with 68% of consumers making at least one purchase directly from social media in 2021. This data report outlines their preferences, perceptions and attitudes about social commerce. We asked 1,000 US consumers how they plan on social shopping in 2022. By 2025 alone, social shopping is set to become a $1.2 trillion channel. As commerce migrates from physical communities to virtual ones, customer values and preferences are coming with them. Social media is constantly redefining how we communicate, learn and connect with our communities, and now it’s redefining how we shop. Ten years ago, social shopping might have meant running into a friend at the store.
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